【译】2008年度产品经理和营销人才的调查~╰_╯

Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals.

每年进行一次务实的产品经理和营销专业人士的调查~(09年的将要出来了……)

Profile of a product manager

产品经理的特征

  • Average age is 37
  • 平均年龄37岁
  • Responsible for 3 products
  • 负责3个产品
  • 89% claim to be “somewhat” or “very” technical
  • 他们中有89%的懂点或非常了解技术
  • 34% are female, 66% are male
  • 34%是女性,66%是男性
  • 95% have completed college and 44% have completed a masters program
  • 95%是本科毕业,44%是硕士学位

Organization

组织结构

The typical product manager reports to a director in the product management department.

一般的产品经理都是向产品管理部门主管报告

  • 45% report to a director
  • 45%直接向主管报告
  • 29% report to a vice president
  • 29%向副总裁报告
  • 17% report to a manager
  • 17%向经理报告
  • 9% to CxO
  • 9%向CXO们报告

Impacts on productivity

对生产的影响

Product managers receive 50 e-mails a day and send 25.

产品经理每天收到50封电子邮件,发出25封

Product managers spend roughly two days a week in internal meetings (15 meetings/week). But 55% are going to 15 meetings or more each week, and 35% attend 20 or more meetings!

产品经理一周大约花两天时间在内部会议上(平均15次会议/周)。但是55%的产品经理一周召开超过15次的会议,35%一周参与超过20次的会议。

Product managers typically work 50 hours per week.

产品经理通常每周工作50个小时

Ratios within the company

公司内部比例

How are product managers allocated relative to other departments?

产品经理相对于其他部门来说是如何分配的呢?
For each Product Manager, we find:

对于每个产品经理,我们发现:

  • 0.6 product marketing managers
  • 0.6产品营销经理
  • 0.75 marketing communications
  • 0.75营销传播
  • 7.2 salespeople
  • 7.2销售人员
  • 3.5 sales engineers (pre-sales support)
  • 销售工程师(售前支持)
  • 0.72 development leads
  • 0.72发展领导
  • 5.5 developers
  • 5.5开发
  • 1.0 product architects and designers Other ratios
  • 1.0产品策划、产品设计师或其他
  • 3.6 developers per QA manager
  • 3.6开发人员从咨询经理
  • 3.6 salespeople per sales engineer
  • 3.6 销售人员从销售工程师

Responsible for product profit & loss

负责产品的利润和亏损
Profit & Loss

Responsible for go-to-market strategies

负责的开拓市场的战略

Go-to-Market

Software Development Methods

软件开发方法

Development Methods

Activities (based on the Pragmatic Marketing Framework)

利润比例(基于务实营销框架)

Activities

Comparison of roles

角色的比较
产品经理和营销经理的百分比表示他们负有的责任

角色的比较

Percentage of product managers and product marketers indicating they conduct each activity

产品经理和营销经理的百分比表示他们负有的责任

Product Manager vs Product Marketer

Compensation

薪酬

Average US product management compensation is $100,341 salary plus $12,467 annual bonus. 79% of product managers get a bonus:

平均美国一个产品经理的年薪是$100,341美元外加$12,467的奖金。79%的产品经理有额外奖金:

  • 64% based on company profit
  • 64%的以公司利润为基础
  • 24% based on product revenue
  • 24%的以产品收入为基础
  • 36% based on quarterly objectives (MBOs)
  • 36%的按绩效考核
  • 29% say bonus does not motivate at all and 16% say bonus motivates a lot.
  • 29%的人说奖金根本没有激励作用而16%的人说奖金有非常显著的激励作用

Gender comparison in compensation vs. experience

随着经验的增长,性别对薪酬的影响比较

Gender Comparison

原文链接:传送门

elya妞

~落花有意随流水,流水无情恋落花~

在 “【译】2008年度产品经理和营销人才的调查~╰_╯” 上有 2 条评论

  1. So as you can see marketing database questions the progress of direft mailing.
    According to this study, 81% of households read or marketing database questions at least responded to your
    or other promotions. As long as you seend the right message to the right people at the right locations.
    Here are some examples of certain demographic lists
    which are available through reputable direct mailing services,
    you are allowed to target your marketable locations accurately.

发表评论

电子邮件地址不会被公开。